SIENNA LI Campaign

DIRECTION, PLANNING, PRODUCTION, PHOTOGRAPHY & VIDEOGRAPHY DIRECTION WORK

OVERVIEW
For SIENNA LI, a couture brand based in New York that specializes in VIP dresses, we were responsible for the planning, structuring, and direction of advertisements and lookbooks, as well as overseeing the production over a three-year period, starting from the brand's foundation. Working closely with Sienna, who is both a fashion designer and deeply knowledgeable in literature, we helped visualize the fusion of traditional and modern elements she developed through her experiences in Asia and Europe.

ニューヨークを拠点に、VIP用のドレスを展開しているクチュールブランド、SIENNA LI。
ブランド立ち上げからブランドの基盤を構築する3年間にわたり、企画、構成、広告&ルックブックの映像と写真のディレクションから、プロダクションを担当。ファッションデザイナーでもあり、文学にも深い造詣を持つSienna氏が、アジアとヨーロッパで培った、トラディショナルとモダンを融合させたビジュアルを視覚化しました。

TEAM CREDIT
CLIENT: SIENNA LI
DIRECTION & PLANNING & PRODUCTION: BAKS
PHOTOGRAPHY & VIDEOGRAPHY DIRECTION & EDIT: GO MINAMI
STYLING DIRECTION: SIENNA LI
MODEL: JULIA
AGENCY: NEW YORK MODELS
LOCATION: NEW YORK