OVERVIEW
We were responsible for the creative direction, production, visual strategy, video direction, photo direction, editing, as well as social media strategy and direction for TS Aromatique, the brand of Tomoko Saito, Japan's leading expert in aromatherapy. The brand, focused on the concept of "balancing with natural scents," is dedicated to crafting fragrances using Japanese wood essential oils while emphasizing sustainability. The brand creates immersive experiences for luxury hotels, spas, and commercial facilities, among others.

「天然の香りで、調える」をコンセプトに、日本の木の精油にこだわり、持続可能性を大切にした香りづくりと空間演出(ラグジュアリーホテル、ラグジュアリースパ、商業施設等)を行う、日本を代表するアロマ調香の第一人者、齋藤智子氏のブランド、TS Aromatiqueのクリエイティブディレクション、プロダクション、ビジュアル戦略、映像ディレクション、写真ディレクション、編集、SNS戦略及びディレクションを担当。

TEAM CREDIT
CLIENT: TS AROMATIQUE STUDIO
DIRECTION, PLANNING, PRODUCTION, SNS STRATEGY: BAKS
VIDEOGRAPHY & PHOTOGRAPHY DIRECTION & EDIT: GO MINAMI
AD + VIDEOGRAPHY + PHOTOGRAPHY: KAZUMASA HORIUCHI
LOCATION: JAPAN