amachi 2020AW Campaign

DIRECTION, PLANNING, PRODUCTION, PHOTOGRAPHY DIRECTION WORK

OVERVIEW
Worked for overall direction of the advertising visuals for amachi's 2020 Autumn/Winter collection. This included creating the storyline and overseeing the direction of visuals such as videos and photos. The campaign visuals were realized through the creation of on-site street casting. All five individuals adorned the latest collection, expressing an image that embodies robust vitality and the enduring force of life. The campaign visuals were crafted by blending a sense of real documentary and fashion, creating an advertising visual in a different form from traditional approaches.

メンズファッションブランドamachiの2020AWコレクションの広告ビジュアル。
企画、構成、映像、写真などのビジュアルに関わる全体のディレクションとプロダクションを担当。 現地でのストリートキャスティングの考案し、 5人のモデル全員が最新のコレクションに身に纏い、生命力を感じさせる絵を表現。リアルなドキュメンタリー性とファッション性を融合させ、従来の枠にとらわれない新しい形の広告ビジュアルを制作しました。

TEAM CREDIT
CLIENT: amachi
DIRECTION & PRODUCTION & PLANNING: BAKS
PHOTOGRAPHY DIRECTION: GO MINAMI
LOCATION: PORTUGAL