amachi 2018AW Campaign

DIRECTION, PRODUCTION, PHOTOGRAPHY WORK

OVERVIEW
Worked for the entire direction of the advertising visuals for amachi, a men's fashion brand, during the 2018 Autumn/Winter collection. The project included conceptualization, storytelling, and overseeing all aspects related to the visual direction. The advertising visuals were shot in California, the designer's place of birth. With a focus on capturing the mystique that the designer envisioned, meticulous attention was given to the production process. The project aimed to blend a sense of real documentary with high fashion, resulting in an advertising visual that stood out from conventional approaches.

メンズファッションブランドamachiの2018AWコレクションの広告ビジュアル。 コンセプト、ストーリー作りをはじめ、ビジュアルに関わる全体のディレクションを担当。 デザイナーの生まれの地であるカリフォルニアで撮影。デザイナー自身が見ていた神秘性を再現するため、プロダクションに細心の注意を払いながら進行。リアルなドキュメンタリー性とファッション性を融合させ、従来とは違った形の広告ビジュアルを制作。

TEAM CREDIT
CLIENT: amachi
DIRECTION: BAKS
PHOTOGRAPHY: GO MINAMI
LOCATION: CALIFORNIA