amachi 2018AW Campaign

DIRECTION, PLANNING, PRODUCTION, PHOTOGRAPHY DIRECTIONWORK

OVERVIEW
Worked for the entire direction of the advertising visuals for amachi, a men's fashion brand, during the 2018 Autumn/Winter collection. The project included conceptualization, storytelling, and overseeing all aspects related to the visual direction. The advertising visuals were shot in California, the designer's place of birth. With a focus on capturing the mystique that the designer envisioned, meticulous attention was given to the production process. The project aimed to blend a sense of real documentary with high fashion, resulting in an advertising visual that stood out from conventional approaches.

メンズファッションブランドamachiの2018AWコレクションの広告ビジュアル。
企画、構成、映像、写真などのビジュアルに関わる全体のディレクションとプロダクションを担当。 デザイナーの故郷であるカリフォルニアにて撮影を実施。デザイナー自身が幼少期に目にした神秘的な世界観を徹底的に再現するため、ドローンを使用してロケハンを決行。リアルなドキュメンタリー性とファッション性を融合させ、従来の広告ビジュアルとは一線を画す、新しい形のビジュアルを制作。

TEAM CREDIT
CLIENT: amachi
DIRECTION, PLANNING, PRODUCTION: BAKS
PHOTOGRAPHY DIRECTION: GO MINAMI
LOCATION: CALIFORNIA