GIVENCHY × THE GREATEST

DIRECTION, PLANNING, PRODUCTION, MUSIC COMPOSITION, VIDEOGRAPHY DIRECTION WORK

OVERVIEW
For the French luxury fashion brand GIVENCHY, we took on the roles of planning, structuring, directing, video directing, photo directing, video editing, and sound design as part of a collaboration. We were also responsible for the production, including selecting New York locations that captured a modern look while embracing the vibe of the 90s and 00s. Additionally, we managed the team formation to ensure a cohesive visual narrative.

フランスのラグジュアリーファッションブランドGIVENCHY。

タイアップとして、企画、構成、ディレクション、映像ディレクション、写真ディレクション、映像編集、音作りを担当。現代的なルックでありながら、90年代や00年代の空気感を纏ったストーリーの、絵作りに関わるニューヨークのロケーション選定や、チーム編成を含むプロダクションも担当。

TEAM CREDIT
CLIENT: LOUIS VUITTON & ESSENTIAL HOMME
DIRECTION & PLANNING & PRODUCTION: BAKS
VIDEOGRAPHY DIRECTION & EDIT: GO MINAMI
STYLIST: SCOTT SHAPIRO
MODEL: TAY LAUNDAU / NEXT MODELS
MODEL: LILY CHAPMAN / WILHELMINA MODELS
HAIR: KABUTO / WALTER SCHUPFER MANAGEMENT
TEXT: MARCO MARTELLO
ASSISTANT: YUTARO HASEGAWA
LOCATION: PARIS & NEW YORK