VERSACE × ESSENTIAL HOMME

DIRECTION, PLANNING, PRODUCTION, MUSIC COMPOSITION, PHOTOGRAPHY & VIDEOGRAPHY DIRECTION WORK

OVERVIEW
For the Italian luxury fashion brand Versace, we were responsible for the planning, structure, direction, video direction, photo direction, video editing, and sound design as part of a collaboration. The model was Joao Knorr, the face of Versace's men's collection. Focusing on creating a distinct visual in New York, we rented a house that has been in use since the 1960s. Through lighting that evoked light and mystery, we created visuals that could only be captured in this particular location.

イタリアのラグジュアリーファッションブランドVersace。
タイアップとして、企画、構成、ディレクション、映像ディレクション、写真ディレクション、映像編集、音作りを担当。
モデルには、VERSACEのメンズモデルの顔であるJOAO KNORR。ニューヨークでの絵作りに拘り、60年代から使われ続けいる一軒家を借り、光と神秘を演出したライティングによって、この地でしか表現できないビジュアルを制作。

TEAM CREDIT
CLIENT: VERSACE & ESSENTIAL HOMME
DIRECTION & PLANNING & PRODUCTION: BAKS
PHOTOGRAPHY & VIDEOGRAPHY DIRECTION: GO MINAMI
PHOTOGRAPHY &VIDEOGRAPHY ASSISTANT: KAY & MIHO
STYLIST: TERRY LU
STYLIST ASSISTANT: HAO JUNG
MODEL: JOAO KNORR / NEXT MODELS
HAIR: KABUTO / WALTER SCHUPFER MANAGEMENT
LOCATION: NEW YORK