OVERVIEW
HACCI, the honey cosmetics brand, took charge of the visual direction, production, brand strategy, and execution for the "Bee's Paradise" project. With a history rooted in over 110 years of traditional beekeeping, the founder of HACCI and the brand's legacy were visually summarized, weaving a story from the past to the present and projecting into the future. The visuals aimed to convey messages about the global crisis facing bees, the fundamental values of HACCI as a brand, and the unique perspective of a female founder in the predominantly male world of beekeeping.

The visual content also addressed the crisis in the worldwide phenomenon of bees, the roots of HACCI as a brand, and the ability of a female founder to communicate messages specifically tailored for women within the beekeeping industry. Our company also handled the direction for the PR release, ensuring a cohesive representation of the desired worldview.

はちみつコスメ HACCIが立ち上げた養蜂場、「ミツバチの楽園」プロジェクトの企画、構成、ディレクション、プロダクション、ブランド戦略、進行を担当。110年以上続く、老舗養蜂をルーツに持つHACCI創業者と歴史を、過去から現在、そして未来へどのようにストーリーが紡がれて、発信すべきかを戦略的にまとめました。また、世界的なミツバチの減少危機に対するメッセージや、HACCIのブランドしての根幹や、男性が多い養蜂の世界において、女性創業者ならではの視点から、女性に向けたメッセージを伝えるビジュアルを制作しました。

TEAM CREDIT
CLIENT: HACCI
DIRECTION, PLANNING, BRAND STRATEGY, PRODUCTION: BAKS
VIDEOGRAPHY & PHOTOGRAPHY DIRECTION & EDIT: GO MINAMI
A CAM: KOJI KUMAKI
B CAM: KAZUMASA HORIUCHI
LOCATION: ISE