HONEY BY HACCI

DIRECTION, PLANNING, PRODUCTION, SNS&DIGITAL STRATEGY, VIDEOGRAPHY & PHOTOGRAPHY DIRECTION WORK

OVERVIEW
We oversaw the visual direction (both video and photography) and digital strategy (including SNS strategy, digital advertising, and influencer direction) for the cosmetic line HONEY BY HACCI, launched by HACCI, known for its honey-based products. Our responsibilities included capturing cosmetics, skincare, and food items like honey and chocolate in photography, as well as creating visuals for POP UP events and other activities at department stores. We handled a diverse range of photography tasks, from product shots to event visuals, covering all aspects.

Our work aimed to visually encapsulate the message spun from over 110 years of history rooted in traditional beekeeping, founded by HACCI, linking its past, present, and future. We conveyed HACCI's identity through visuals, emphasizing a playful and charming worldview nested within their products.

はちみつコスメ HACCIから出たコスメライン、HONEY BY HACCIのビジュアルディレクション(映像と写真)と、デジタル戦略(SNS戦略ディレクション、デジタル広告ディレクションや、インフルエンサーディレクション等)を担当。コスメやスキンケアを始め、ハチミツやチョコレートなどの食の撮影や、百貨店でのPOP UPやイベントのビジュアル含め、オールマイティーに撮影を担当。
110年以上続く、老舗養蜂をルーツに持つHACCI創業者と歴史を、過去から現在、そして未来へ紡がれたメッセージと、HACCIのアイデンティティにある「遊び心の中にある、可愛く美しい世界観」をビジュアルにまとめました。

TEAM CREDIT
CLIENT: HONEY BY HACCI
DIRECTION, PLANNING, BRAND STRATEGY, PRODUCTION: BAKS
VIDEOGRAPHY & PHOTOGRAPHY DIRECTION: GO MINAMI